Strategy

We always start with these simple questions:-

• Is the architecture of this site correct for its users?
• What opportunities are being missed?
• Why is this site not selling more?
• What is the long-term strategy?

Our key approach to Strategy is to understand the human equation in digital communications.

Audit & review

I review your existing site and information architecture and supply an in-depth report to answer the questions above and many more.

‘Information architecture’ ? All this means is understanding what your users want from your site so that content and functions are implemented to enable them to quickly navigate and find the information they require. It’s about understanding your business goals and human behaviour.

Planning

We think, scope and plan to give birth to your future digital strategy! Along with a precise brief and project plan for us.

Brand Strategy

Here, we look at both offline and online strategy to ensure your brand is effectively portrayed to your target market.

Usability

• Can your users find what they are looking for?
• Is their experience enjoyable?
• How would they find the first visit to your site
• Are functions on your site correct for your users and are they working?